No matter what type of home based business you are involved in, you will need to do some type of marketing. Odds are, if you are just beginning your business, you are on a shoe-string budget. Advertising what you have to offer can eat up your budget. The good news is that there are a number of ways to build a business on a budget.This article will review 3 methods taught by Mike Dillard which have been of great value to me as I built my home based business. They help you generate consistent leads to your home based business opportunity.1. CRAIG WHO?Craigslist.org is one of the largest websites on the internet where people can place free ads in various cities all across the United States and generate interest in your product or opportunity. Alexa.com ranks it 60th most viewed, meaning it is a source of serious traffic. It is a place where people go to advertise everything from sofas to jobs. Placing the right type of advertisement in the correct section of craigslist.org can help you produce an endless amount of prospects who would be interested in your home based business.2. ON-LINE VIDEOSOnline video is the hottest internet trend. Video site like YouTube.com has been growing rapidly. Posting online videos is a perfect way to get your product or opportunity in front of lots of people, if you’re building your home based business on a budget.If you want to use videos in your marketing effort, you will need to invest a little of your budget on a video camera. Good and reliable video cameras are going for about $150. Next, you carefully create compelling, valuable content aimed at your target market, then you go live on the web and reach out to the world using free online video platforms such as YouTube.com.3. BLOG WISELYA blog gives you online presence and it takes next to nothing out of your budget. A blog brings fast and reliable traffic to your business. However blogs are not meant for blatant personal advertising. Your goal with a blog is to deliver value and gain loyal readers who you will attract into your marketing funnel.There are two types of blogging platforms to choose from, Blogger.com and WordPress.com. If you know how to use the power of blogs, you can develop a home based business that will pay you for years to come.In summary, it is possible to start your home based business on a small budget. Many home based businesses, for example, an MLM business, can be built on a small budget and lead to tremendous rewards.
Effective Marketing Strategies in Product Creation
Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.
If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.
Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.
For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.
No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.
There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.
Home Based Business Income
Home based business income opportunities are becoming more and more popular every day. This is mostly due to the popularity of Internet based business opportunities.These types of home based business opportunities are now easier and cheaper to set up than almost any other type of business, and the great thing is they are open to almost everyone and we all have an equal opportunity to be successful.They can be started and run on a shoestring, typical start up costs can be as low as $8-$10 and ongoing monthly running costs should be no more than about $20-$50.This makes it affordable to almost everyone especially when compared to starting a traditional business or setting up a franchise.Some of the best ways to build a home based business income is through Internet marketing; this is because it falls nicely within the above criteria on cost, ease of setup, and is easy and simple to run.One of the most lucrative areas to achieve a good home based business income is in niche marketing. Because there are millions of niche marketing opportunities available there is very little chance of this type of business ever becoming over saturated.Every day there are millions of searches on the Internet with people looking for knowledge and answers to solve problems that they have in their lives.Most of these people are looking for quick results and often do not have the time to do the research and find solutions to their problems and dilemmas.By working in highly targeted niche markets we can supply the products and services that they are looking for. And this in turn will give us our own home based business income.To understand niche marketing you just have to look at yourself and your family and friends. You will quickly see how everyone has subjects that they are passionate about, love talking about and love taking part in.This makes us all the experts in specialised subjects, and they can be anything from showing people how to improve their golf swing to teaching people how to import goods from a foreign country.And they can be as simple as helping people to cook easy and healthy meals to showing someone how to build and fly a real working model rocket.These are just a few of the ideas that can rapidly build you a home based business income, by looking at your own knowledge and experiences in life you can easily build your own targeted niche markets.A great way to improve your overall income is by building more than one niche market, and this can be done by splitting a broad niche markets into several highly specialised and laser targeted individual businesses.Another way to do this is by using several different areas of knowledge and building several niche markets on completely different subjects that you have knowledge of, or can gain knowledge of by doing some research.By searching online you will be able to find many different types of ready made business opportunities that are suited to building your own niche markets.These types of opportunities should cost you no more than the figures I have quoted earlier in this article, as an example my own business websites cost me less than two dollars per day to run.Most of these business opportunities will include absolutely everything you need to build your own business from scratch, even if you are a complete beginner with absolutely zero knowledge.Your own home based business income can often generate enough money to allow you to retire from your full time job, and work the hours that suit you from anywhere in the world with an Internet connection.